Staggering Figures on iPhone Mobile Web/Content Use

“M:Metrics found that a staggering 30.9 percent of iPhone owners watched mobile TV or video, versus a 4.6 market average, and more than double the rate for all smartphone users. Usage of social networking is also popular among iPhone users: 49.7 percent accessed a social networking site in January, nearly twelve times the market average. Twenty percent of iPhone owners accessed Facebook, one of the first Web properties to customize its content for the iPhone, versus 1.5 percent of the total mobile market.”

It goes on and on….

This is the effect of a great mobile interaction experience. It’s funny how everyone complained that the iPhone not having 3G was going to be an issue. Obviously the ease of access through the interface and speed of the overall goal achievement is much more important. That said, imagine what’s going to happen when it does go HSDPA 🙂

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