Getting UI right

“This is how you get design right. You have to really invest in it. Investing in it isn’t about money, it’s about time. Your designers need time to think about solving the problem, and they need to tinker with lots of ideas that get towards solving the problem. They need to invest time in coming up with ten good designs. This means that you have to be okay with throwing out good designs. You’re throwing out good designs because good isn’t good enough — you’re looking for greatness. Greatness rarely springs fully-formed from your forehead (no matter how much you might wish it would). Greatness comes from a lot of work, and a commitment to the work that is necessary to achieve that greatness.”

(Nadyne, UXR at Microsoft’s Mac BU)

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