Well after a number of months of planning, piloting, writing, analysing etc, last Tuesday Marisa and I launched the 3rd edition of the Australian Mobile Phone Lifestyle Index. We had a great turn out. We changed the format for the event this year; I presented the high level findings and then there was a panel to discuss it. It worked well and the panelists provided some great perspectives on the findings. It was also great to hear that internal figures and private survey by 3 and News Ltd found very similar results in the areas that the surveys had in common.
I am also happy to announce that the full report is available for free this year and can be downloaded from the AIMIA website.
Go have a read!
I believe there is an audio recording of the event as well that will be posted at a later date.