The AIMIA MCIDG AMPLI Report

Well after a number of months of planning, piloting, writing, analysing etc, last Tuesday Marisa and I launched the 3rd edition of the Australian Mobile Phone Lifestyle Index. We had a great turn out. We changed the format for the event this year; I presented the high level findings and then there was a panel to discuss it. It worked well and the panelists provided some great perspectives on the findings. It was also great to hear that internal figures and private survey by 3 and News Ltd found very similar results in the areas that the surveys had in common.

I am also happy to announce that the full report is available for free this year and can be downloaded from the AIMIA website.
Go have a read!

I believe there is an audio recording of the event as well that will be posted at a later date.

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One Response to The AIMIA MCIDG AMPLI Report

  1. force10x says:

    Hi,
    Thanks for this article.

    I am researching for content on Mobile/Wireless marketing as part of my eMarketing course at uni.

    is there any resource where I can get some information on:
    current/future mobile marketing trends
    Mobile phone usage statistics
    Mobile phone buying trends and statistics
    Mobile marketing innovations and trends
    Industries where Mobile marketing canbe applied
    Revenue model
    Industry spend on Mobile Marketing campaings

    thank you for your time and help
    cheers!

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