AIMIA MCIDG Australian Mobile Phone Lifestyle Index

The AIMIA Mobile Content Industry Development Group Presents the Results of the Consumer Web Survey of the Australian Mobile Content Market

The report on the 3rd Australian Mobile Lifestyle Index (AMPLI) is about to be launched and you’re invited. The AMPLI report is the only Australia-wide public report on the local mobile phone and mobile content industry. It provides key insights into who the market is, what they are using on their mobile phone, and what they want to use. The special topic for this report was mobile advertising, with some interesting results!

Panellists include:
– Angus Beattie, Carrier Relationship Manager, News Digital Media
– Annie Mackin, Head of Content, Hutchison 3G Australia
– Marisa Maio Mackay, Director – Research, m.Net Corporation
– Oliver Weidlich, Usability Specialist, Ideal Interfaces
– Jennifer Wilson, Managing Director, HWW

This report presents the results of the third edition of the Australian Mobile Phone Lifestyle Index, a collaborative industry research project carried out during 2006 by:
– AIMIA Mobile Content Industry Development Group (MCIDG) http://www.aimia.com.au/mobile
– m.Net Corporation http://www.mnetcorporation.com/
– Ideal Interfaces http://www.idealinterfaces.com.au/

All registered attendees will receive a free copy of the report.

This year the event will involve:
– An overview of the key findings of the report
– A panel of industry figures to discuss the report findings
– Drinks afterwards to continue discussing the findings with your peers

Event Details
Date: Tuesday, March 6
Time: 4:30pm – 6:00pm followed by networking drinks at the CBD Hotel
Venue: Telstra Auditorium
Address: Level 2, 400 George St, SYDNEY 2000

AIMIA Members: $50 (inc. GST)
Non-Members: $100 (inc. GST)

Register for the event here

I am the co-author and will be presenting the high level findings and moderating the panel. Should be fun 🙂

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