The Day the Mobile Phone Experience was Redefined – Apple’s iPhone

Just announced:
“iPhone combines three products — a revolutionary mobile phone, a widescreen iPod with touch controls, and a breakthrough Internet communications device with desktop-class email, web browsing, maps, and searching — into one small and lightweight handheld device. iPhone also introduces an entirely new user interface based on a large multi-touch display and pioneering new software, letting you control everything with just your fingers. So it ushers in an era of software power and sophistication never before seen in a mobile device, completely redefining what you can do on a mobile phone. ”

– Multi-point touchscreen and beautiful, rich interface
– Google Maps on mobile
– Full email (IMPA and POP) and what looks like a great browser (plus push IMAP and Yahoo! Mail)
– great looking SMS chat interface
– 2MP camera
– uses widgets
– sync with Mac & PC for contacts, calendar, photos, music, movies, bookmarks
– wifi, Quad band GSM + Cingular EDGE, Bluetooth (with Bluetooth headset).
– Runs OSX?!!
– 4GB or 8GB storage
– 320×480 screen at 160ppi (highest res ever screen shipped?)
– only one button on the the front πŸ™‚ Apple simplicity at it’s best
– beautiful industrial design
– sensors to detect when near ear, portrait or landscape orientation, and ambient light… Apple attention to detail

On first pass this looks absolutely awesome, even more than anyone could have expected. (watch the demos on Apple’s site)
Mark my words, this (as expected) will redefine the mobile phone experience for the rest of the industry. Not only is the UI rich and powerful, it is an integrated customer experience of hardware, phone OS, and applications/content that I spoke about in my Mobile talk at World Usability Day. Further the expected seamless full synchonisation of customer content between PC and phone (contacts, calendar, photos, music, movies, bookmarks etc) is a very powerful thing and at least a “mortally-wounding” (if not killer) app. Plus the fact that it uses (i’m assuming standard) Mac OS X widgets means the development effort required for (tech-savvy) people to make their own personalised little mobile internet applications is very low.

Unfortunately, I didn’t get to work on the UI for this πŸ™‚ This would have been the project of a lifetime. Well done Apple!
The keynote will be available “later today” if you want to watch in all it’s glory and pick up on the extra details.
In the meantime there’s a bunch of great photos from the Keynote over at Engadget

I hope I don’t need to say that I’m getting one of these things… Gah!! US only in June, Europe end of year and Asia in 2008!!

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2 Responses to The Day the Mobile Phone Experience was Redefined – Apple’s iPhone

  1. elcomanchero says:

    Listen up you disgusting fanboy where’s your objectivity?

    Take a look at someone who is sane is saying

  2. oliverw says:

    Thanks for your kind words John!
    Sure I’m very biased I am an Apple fan, and there are a few things that are certainly aren’t perfect about it and I will post about them. But by and large this is a big step in the right direction. As for your disgust that there’s no 3G on your Techgardens Blog, well Steve jobs clearly stated why they didn’t when he introduced it (for the widest international applicability for a single device) and that 3G is on the roadmap.

    For things that Sarah brought up on the post you referred to (e.g. she’s just bought an iPod, she doesn’t have $500, her keys might scratch it, greater mugging potential), well that’s hardly my fault… She thinks that it isn’t a Smartphone because it doesn’t have exchange server??! Since when is a smartphone defined by being exchange server compliant? And there is the IMAP option which was noted as being able to be used with Exchange Server. I don’t see how it’s critical to the device being useful to people, especially as this appears to be more a consumer focussed smartphone than a business smartphone. Yes a bad iTunes update could crash her smart phone, but because it’s synchonised with her iTunes data (including contacts etc) then it’s a relatively simple way of restoring it, unlike other smartphones which have poorer integration with the PC. The no iTunes OTA issue is less of an issue because you can sync it with all your current iTunes tracks and therefore it’s much easier to get all types of content on the phone. Surely you don’t prefer having to pay for a track on your PC and again on your mobile??? Granted no OTA iTunes purchases doesn’t allow spontaneous purchases when you’re out and about, but I bet that Apple have decided that they won’t promote OTA downloads until they do move to 3G rather than have a poor download experience over 2G. No expandable memory… Yes true, but again the iPod has never had expandable memory and 4GB and 8GB is far above the vast majority of smartphones, even with an additional card.

    The iPhone isn’t perfect but as a package for the general consumer tech market who want to take all their own content with them (music, pics, videos, contacts, address book), in a good looking device with an easy to use interface it appears to be by far and away the best device available. As well as introducing the new interaction method of multi-touch. Happy to discuss further.

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