Steve Jobs on the iPod – 5 years on

The 14th Oct is the 5th anniversary of the iPod (yes I had the original). Steven Levy interviews Steve Jobs and he says:

Q: What was the design lesson of the iPod?
A: Look at the design of a lot of consumer products—they’re really complicated surfaces. We tried make something much more holistic and simple. When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can oftentimes arrive at some very elegant and simple solutions. Most people just don’t put in the time or energy to get there. We believe that customers are smart, and want objects which are well thought through.

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