Mobile Marketing & Advertising Awards Night

Last night was the MMA Awards Ceremony at Doltone House in Sydney. As a judge, I was asked to talk about a couple of the categories and their winners to provide additional insight into why the winner won. It was truly an honour to be a judge and great fun as well.

The winners were:
Best use of mobile in CRM
RPM Live Mobile Mag
Hyro TigerSpike, Cross Carrier for: Channel Ten

Best use of emerging mobile technology
Optus Zoo Music Dual Delivery
Soundbuzz & Optus for: Optus Zoo

Best promotional or marketing campaign
Zodiac “Clean Up & Win”
Legion Interactive & Zodiac Group Australia for: Zodiac Group Australia / Zodiac Pool Cleaners
Best use of mobile with interactive media
Enjoy Our Rates Responsibly
HOST, The Glue Society, Mitchell Media, NetX, Dynamix and Jason Donovanfor: Virgin Mobile Australia

Most effective business application
Horizon
Dialect Interactive for: Endemol Southern Star

Best application of mobile payment
Field Day Music Festival Mobile Ticketing
AURA Interactive, Vodafone Australia, Dialect Interactive for: Fuzzy Entertainment

Most creative mobile solution
SMS Ya Back
IDS Information Dialling Services for: ARN – The Edge 96.ONE

Best consumer content offering
M2006: Commonwealth Games WAP Site
Hyro together with AAP, Sportal, Chief Entertainment, Telstra for: Telstra BigPond Mobile

The ‘One to Watch’ award – rewarding great potential (2 winners)
1. Mikey’s MP3 Club 5th Finger, Chic Media & Central Station Recordsfor: Wild TV
2. mHITs – person to person payments by sms mHITs Pty Ltd

Best of Show
Zodiac “Clean Up & Win”
Legion Interactive & Zodiac Group Australia for: Zodiac Group Australia / Zodiac Pool Cleaners

Mobile Marketer of the Year
Adam Dunne (Sales & Marketing Director, AURA Interactive)
Afterwards there were drinks and then an after-party at Hemmespheres that was enjoyed by all.

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