You got to a conference for a couple of days and and up pops YASNS
This one is Vox (another Six Apart product) and is described as:

“Vox is a new personal blogging service. It’s all about ease of use, privacy control, playing well with other web services, and staying connected to the people you care about.
– Control exactly who gets to see each of your posts and photos.
– See all the posts from your friends and family on one page.
– Bring in content from other web services you already use (Amazon, YouTube, more).

Vox will officially launch later this year.”

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