The Results from AIMIA MCIDG AMPLI

The AIMIA Mobile Content Industry Development Group Breakfast sold out again with over 100 people. I presented the findings of the Australian Mobile Phone Lifestyle Index (AMPLI).

This was the second time we have run the survey and expect to run it every six months to track the usage behaviour, preferences and future expectations of the Australian mobile phone subscriber in relation to mobile content.

More information and the Executive Summary for AMPLI is available for free.

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