Mobile Consumer Panel at ad:tech (7&8 Feb ’07)

I’m moderating ‘The Mobile Consumer’ panel next month at ad:tech.
My esteemed panelists include: Jennifer Wilson (HWW), Sebastian Baldwin (Sensis) and Andrew Larkin (Saatchi & Saatchi)

Here’s the blurb:
“With almost 95% of all Australians having and using mobile phones, what does the future look like for marketers, advertisers and content providers to reach this massive audience? We’ll sit down with top speakers Jennifer Wilson of HWW, Andrew Larkin of Saatchi & Saatchi NZ, and Sebastian Baldwin of Sensis Wireless to talk about how Gen C, the 14 – 27 year olds, are quickly adopting new technologies on the mobile phone, how agencies are creating messaging to be distributed across this medium and how carriers are working to make distributing this information effective and informative. Join us as we discuss and compare the mobile consumer’s habits and discuss the current and future trends of what the mobile phone may look like and how marketers and agencies can get on this bandwagon.”

Should be fun.
Anything you want me to ask them, or include?

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One Response to Mobile Consumer Panel at ad:tech (7&8 Feb ’07)

  1. […] After the event, Oliver Weidlich explained to me the planning that was involved in preparing for the mobile session. Believe me, this planning was apparent in how well it ran.Only stick to the plan when it’s the […]

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